Our Story: Defining the Scent of Indonesia

The Vision

For decades, Indonesia has been the silent heartbeat of the global fragrance industry. From our deep forests to our coastal plains, the world’s finest aromatic raw materials have been harvested from our soil, only to be shipped away and returned to us under foreign labels.

We are an independent perfumery built on a singular, defiant belief: Indonesia should not merely be a supplier of raw materials to the world “Indonesia should DEFINE fragrances through its own ingredients”.

Sande was born to change that narrative.

Sande is crafted for those who view fragrance as an essential piece of their identity. We design our perfumes to be a fashion statement—an invisible accessory that completes your look, heightens your presence, and leaves a lingering mark of sophistication.


To us, a fragrance is more than just a scent; it is an extension of who you are.


Original Fragrances. Locally Sourced. Defined by Us.